Business Consulting
Turn your next move into a clear plan.
From an early idea to your next stage of growth, get experienced help making the decisions that matter.
Business strategy. Real-world execution.
Build it.
Run it better.
Grow it.
A stronger business starts with the right moves.
We help you launch, improve operations, and win more customers. Then we work alongside you to put the plan into action.
See if you qualifyStart with a no-cost, 30-minute Operator Session.
What we do
Three ways to build a better business.
Start with what you need most. We connect the strategy, people, and systems to move it forward.
Business Process Optimization
Save time. Reduce waste. Work smarter.
Fix the processes that slow you down and build a business that can grow without everything depending on you.
Customer Acquisition
Get better leads. Close more business.
Bring your message, marketing, and follow-up together so more of the right people become paying customers.
Choose a service to start a conversation about your business. See if you qualify.
IBG in action
In the room. In the business.
Our experience comes from doing the work: building products, meeting buyers, leading companies, and putting brands in front of customers.
At the table with operators.
Joshua at a Denago EV event. He served as CEO while the company entered the U.S. market.
From a local brand to a wider audience.
Station House BBQ, an IBG-owned brand, featured on Good Morning America. Anthony Fonseca runs the restaurants, catering, and distribution.
More experience in your corner.
Joshua with Kevin Harrington, original Shark Tank investor and inventor of the infomercial, part of IBG's strategic advisory network.
Our Work
JOIN THE ICONIC BRAND GROUP FAMILY!
Featured case study / Ready Pool
From a new brand to a growing business.
The challenge
A startup building swimming pools from shipping containers needed credibility, visibility, and a reliable flow of customer inquiries.
What IBG built
A website, content, social presence, and the demand system behind them. Robert Foster built Ready Pool. Iconic Brand Group built the commercial system.
The result
$10M+
Reported first-year revenue. Leads grew 50x in six months.
Results reported by IBG. Outcomes vary by business and engagement. This is not a projection for your company.
See if you qualifyThe network behind your business
You are not getting one opinion. You are getting access to a bench.
Kevin Harrington
Original Shark Tank investor. Brand scaling and deal-making.
Thomas Thompson
Board-certified trial attorney. Complex commercial law.
Matt Coleman
Retail buyer relations. National shelf placement.
Turner Tenney (Tfue)
Engagement and content advisor. YouTuber, streamer, and digital creator.
- Manufacturing and sourcing
- Capital and investor relations
- Legal and IP
- Retail and distribution
- Media and talent
- Technology and AI
- Franchise and multi-unit operations
The people behind the plan
Built businesses. Learned the hard way. Ready to help.
Joshua Paul Hooks has built and sold businesses, led a national EV company, and worked with manufacturers entering the US market. Behind him is a team covering operations, marketing, finance, technology, and investor relations.
Joshua Paul Hooks
Founder & CEO
John Aguilar
Chief Operations Officer
Brennen Lesser
Chief Marketing Officer
Ashby Green
Chief Financial Officer
Neil Baumann
Chief Technology Officer
Wendy LaTorre
Investor Relations
A clear first step
Bring the challenge. Leave with direction.
01
Tell us where you are.
Complete the short application to see if an Operator Session fits your stage and goals.
02
Find the real constraint.
Spend 30 minutes with Joshua on what is holding the business back and what to do first.
03
Get a plan you can use.
A written summary and 90-day priorities within 24 hours. Yours to keep, whether or not we work together.
A few things you may be wondering.
Do you work with startups and established businesses?
Yes. We help founders preparing to launch and established companies working through growth or operational problems. The Operator Session application is how we tell whether thirty minutes will be useful.
Will you help execute the work?
Yes. Depending on the engagement, IBG can implement marketing, systems, workflows, and operating improvements. Scope, responsibilities, and goals are agreed before anyone starts.
How much does it cost to work with IBG?
The Operator Session is $1,250 of Joshua's advisory time, at no cost to a qualifying business. Paid work after that is scoped to the constraint and priced in a proposal before you commit.
Does working together require giving up equity?
No. Equity is a separate conversation, reserved for situations where we operate inside the business. It is never required.
Let's work on what comes next
Your next chapter starts with a conversation.
More customers. Better systems. A stronger business. No-cost Operator Session for qualifying businesses.
See if you qualify